About DirectaDentalGroup

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DirectaDentalGroup develops, manufactures and markets a complete line of dental consumables, materials and electronics, making life easier for the dental practitioners and patients. DirectaDentalGroup´s products are developed and evaluated by a selected team of highly qualified and renowned Swedish and international dental professionals with the aim of making life easier for the dental professionals in their daily clinical work.

DirectaDentalGroup is highly pro-active on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide, DirectaDentalGroup is an innovative player in the global dental arena.

DirectaDentalGroup currently consists of Directa AB, Directa Inc, Topdental Products Ltd, J.H Orsing AB, Parkell Inc, Physics Forceps, Rønvig, TrollDental, Sendoline and ContacEZ and is a part of Lifco AB. Lifco acquires and develops market-leading niched operations with the potential to deliver sustainable profit growth and strong cash flows. Lifco has a clear corporate philosophy which implies a long-term perspective, focus on profits and a highly decentralized organization.

Lifco has 175 companies and over 5400 employees in 31 countries. Today Lifco has in 31 countries. In 2020, the Group’s net sales amounted to SEK 13.8 billion and the EBITA margin was 19.6%. For more information, visit www.lifco.se.

DirectaDentalGroup Products


Directa´s products are developed, tested and evaluated by our elected team of highly-qualified and renowned Swedish and international dentists with the aim of making life easier for the dentist in the daily clinical work.

Orsing is one of the world’s leading producers of saliva ejectors, aspirator tubes and accessories. Founded in Sweden in the 1950s, Orsing has distinguished itself for user-friendly disposable products developed with the patient’s highest comfort in mind, such as the Hygoformic, the world’s best known mouldable saliva ejector.

Complete hygiene solutions for the dental and medical sector. Designed, manufactured and distributed from the United Kingdom, Topdental’s Bossklein and Virofex brands cover virtually all hygiene needs of the dental clinic with its range of disinfectants for surfaces, instruments, hands and special areas such as aspirators, autoclaves, impression trays and dental water lines. All products have been tested against many specific organisms to the very highest EN, DGHM and other standards in force, along with CE marking to Class IIb for use on medical devices and ISO standards.

Parkell, Inc. was founded in 1948 and quickly became world renowned for such products as Blu-Mousse, C&B-Metabond, Amalgambond, Brush&Bond, electronic devices and more. Under the direction of the company’s founder, Mr. Alex Mitchell, Parkell earned a solid reputation in the dental community for manufacturing quality products at affordable prices. In addition, the company offers expert technical support for its customers backed with an iron-clad warranty on all products.

directa orsing topdental parkell

Dental Events

Please find a list of all events that DirectaDentalGroup is participating in here.

Cosmetic / Esthetic Dental Hygiene General Dentistry Prophylaxis


DIRECTA AB (Headquarter)
P.O. Box 723,
194 27 Upplands Väsby
E-mail: info@directadental.com
Phone:+46 8 506 505 75

64 Barnabas Road
Unit 3
Newtown, CT 064 70
United States
E-mail: infousa@directadental.com

DIRECTA Germany, Austria & Switzerland
Hammergutstr. 11
92245 Kümmersbruck
E-mail: wolfgang.hirsch@directadental.com

Torbornavägen 26
S-253 68 Helsingborg
E-mail: orsing@orsing.se

12 Ryefield Way,
Silsden, West Yorkshire
BD20 0EF, UK
E-mail: operations@topdental.co.uk

Parkell, Inc.
300 Executive Drive
Edgewood, NY 11717 USA
Toll-Free: (800) 243-7446 (USA & Canada)