Live WebinarDigital dentistry – what’s real, what’s next?
25 May 2020, 07:00 PM Madrid
Prof. Irena Sailer, Diego Gabathuler, Vincent Fehmer, Prof. Dr. Petra Gierthmühlen, Assoc. Prof. Dr. Jean-Pierre Attal
3DISC was analyzed and evaluated by six key criteria, i.e. effectiveness, strategy execution, competitive differentiation, price/performance value, customer purchase experience and brand equity, with focus on the strategy for their new Intraoral Scanner Heron IOS in relation to the actual market and industry situation.
According to Frost & Sullivan, “dental practices, group practices and hospitals currently have the highest adoption rate of intraoral scanners because of their spending power and higher number of patient visits. However, in solo practices that contribute the major share among dental practices, with more than 70 percent of practices in both Europe and the United States, this technology adoption is low. Therefore, penetrating solo practices is critical to gaining market share and a competitive advantage. In addition, intraoral imaging has a high maintenance cost for dental practices. Another big challenge with existing intraoral scanners is the equipment’s ergonomics or ease of use. Because intraoral scanners are hand-held equipment, the ability to use them comfortably is important for dentists. Dental practices are looking for companies that can provide both high-quality intraoral imaging and intraoral scanners at an affordable price, especially for solo dental practitioners who form the value segment.”
3DISC is primarily addressing the segment of small to middle sized dental practices, where affordability, simplicity and ease-of-use is paramount when entering the field of digital dentistry, without compromising speed or quality of the result. In doing so, 3DISC is directly addressing the market situation and needs for a simple and cost-effective, but reliable and high-quality, solution. The company recognizes that dentists and clinics that primarily perform the most common restorations and a limited amount of impressions per year do not have the same needs for a long feature list as large dental practices and hospitals might have. With them in mind, 3DISC has created an easy-to-use scanner that covers all common features and restorations, without compromising on scan-quality and -results.
“There is a high-end segment in the industry for very advanced products, where you naturally pay for additional and specialized features, as well as for the premium brands. However, we recognize that dentists and clinics that primarily perform the most common restorations and a limited amount of impressions per year have different needs. Heron IOS takes its own spot in the value segment of the market. It is encouraging for us as a company to be recognized for the choices and strategy we made early in the development phase of the scanner, and it furthers our belief in the Heron IOS and its position in the market”, says Thomas Weldingh, Deputy Group CEO, 3DISC.
Frost & Sullivan recognizes companies throughout a range of regional and global markets for superior leadership, technological innovation, customer service, and strategic product development. Frost & Sullivan's industry analyst team benchmarks market participants and measures their performance through independent, primary interviews, and secondary industry research in order to evaluate and identify best practices.